When watching a Steve Jobs keynote address—known
colloquially as a Stevenote—the audience invariably waited with fastidious glee
for one thing: the One
More Thing. Like the Rolling Stones or Bruce Springsteen sating eager, curtain
call chants for "just one more!" Jobs would end most if not all keynotes
with something extra, you know, for the kids. This surplus reminded his Apple
groupies (in this case shareholders) that while they came to see the iPhone
whichever do whatever, they stayed for the One More Thing. But the One More
Thing flourish wasn't a gimmick; it was a clever rhetorical tool reminding
everyone that Jobs’ power and persuasiveness sat less in the products he
pedaled and more in this transcendent, wholly unrivaled Jobsian turn. The One
More Thing was a cornucopia of contradiction: it was coy yet flirtatious,
indifferent yet earnest. That is to say, we believed him, we embraced him, and we
bought his computers and phones precisely because he found a way to reify that
intangibility into the wares he sold. I mention Jobs because this weekend my
wife and I watched the Netflix documentary Mitt, a film that traces and
explores Romney's two unsuccessful presidential runs in 2008 and 2012. This
film reveals, perhaps to Romney's chagrin, that while he was a flawlessly
polished candidate, his inability to defeat the weakest incumbent in a
generation laid in his distinct lack of transcendence, his Jobsian-less turn.
Many have commented on Romney’s woodenness, his
robotic delivery, and his seeming unwillingness to appear relatable. Romney,
while many things but certainly not naïve, understood this as well. Look no further
than the 2012 Alfred E. Smith Memorial Dinner when Romney sheepishly quipped
while wearing a regal white tie tuxedo, “It’s nice to finally relax and wear
what Anne and I wear around the house.” Yet, what Mitt suggests is despite this self-realization, Romney was unable
to convincingly shake this persona despite his unabashed affection for his
family, a quality that should have increased his electability. It is reductive
to argue that Mitt reveals just how
human, all-too-human Romney actually is, that the Republican establishment and
the Tea Party insurgence left the party ill-equipped to win a national election
(which is marginally true), or that voters simply didn’t “get” him (liberal
media bias ad hominem attack commence now). No, what this film suggests is a
fundamental flaw in the presidential election process itself. Regrettably, we
need our presidents to appear transcendent. Like Don Quixote recklessly
gallivanting from place to place, searching for a transcendent adventure, we
too indulge in quests for transcendence, and Mitt Romney—despite his
unimpeachable credentials, wealth, family, and reputation—simply could not
transcend. He did not possess One More Thing.
But despite common wisdom Romney was, in fact,
relatable. He related to over 60 million voters (around 47% of the electorate).
These numbers insinuate that Romney could transcend. However, like too many
things, the gap between transcendence and mediocrity is frighteningly small, a
point Mitt makes all too visible.
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